How This $13B Company Outsold Apple in Africa (and you’ve never heard of it!) | The Blueprint

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You may have never heard of Transsion. But in Africa, it’s more than a phone company, it’s the gateway to the internet for hundreds of millions.

From Shenzhen to Lagos, Transsion built a $13B empire by designing phones for markets Apple and Samsung overlooked. Long battery life, dual SIMs, cameras tuned for darker skin tones, every detail was built for local life.

This is the story of how a Chinese brand became Africa’s smartphone king and the blueprint behind one of the most overlooked tech empires in the world.

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